Do you ever visit a website or even a store and something just feels off? It may be clean and easy to navigate but, for some reason, still feels chaotic. Like something just isn’t quite right but you can’t put your finger on it?
It could be that the business isn’t using consistent branding. Maybe their vibe is bright, refreshing, and colorful… but their images are dark and the colors are clashing with each other. Kinda like my example above. Both are good pictures, but one definitely fits in with my current color scheme more than the other!
Just one simple photo swop can really pull everything together. It’s more pleasing on the eyes and feels more balanced.
That’s the power of branding! It’s subconsciously comforting.
Here are a few ways branded, professional website photos can help your business grow:
- Establishing you as a professional: Professional photos can convey a sense of professionalism and competence, which can help establish trust with your website visitors.
- Standout from competitors: Professional photos can help your website stand out from the competition. If you have high-quality images that showcase your products or services in a unique way, it can help you differentiate yourself from other businesses in your industry.
- Creating a cohesive brand identity: Using branded photos that are consistent in style, color, and tone can help create a cohesive brand identity for your website. This can help your website visitors recognize your brand and build trust with your company over time as they interact with your business on multiple platforms.
- Increased engagement: Well-crafted, visually appealing photos can help increase engagement on your website. People are more likely to engage with content that is visually appealing, and this can help keep them on your site longer and increase the chances that they will take the desired action (such as making a purchase or filling out a contact form). This is also good for SEO! Search engines like when people stay on your website longer and interact with the content.
Overall, having branded, professional photos on your website can help establish a professional image, differentiate you from competitors, create a cohesive brand identity, and increase engagement with your website visitors.