Email marketing software is a tool that helps businesses and individuals create, send, and manage email marketing campaigns. It typically includes features such as email templates, list management, email scheduling, and analytics.

Email marketing software can be used to create newsletters, promotional emails, and other types of email communications that are sent to a list of subscribers. The software often allows users to segment their email list and send targeted messages to specific groups of subscribers based on their interests or behaviors.

Many email marketing software options also include automation features, such as autoresponders and drip campaigns, which allow users to send a series of pre-written emails to subscribers over a period of time.

Active Campaign

Over the years, I’ve used many different email marketing software companies while helping clients with projects.

My longtime favorite software to use is Active Campaign!

  • Narrow Targeting with Segmented Lists – As your list grows, AC makes it easy to segment your contacts so that you can send targeted messages based on what people are interested in. It allows you to set your website forms to add a tag to each contact that correlates to what they’ve said they’re interested in.

    Practical Use:
    For my website business, I have people on my list that are just starting out and people that have had their website for awhile. Since they’re at different stages, I can send them different content that would be helpful at their particular stage.

    Same can be done for product based businesses. If your business sells sports equipment, for example, it would be helpful to know who likes to play basketball and who likes to play baseball so you can send them emails about exactly what THEY are interested in.
  • Advanced Automations – This is the part that gets my little nerd brain so excited! Active Campaign makes email automations so much more than just “send this.. then that.. then this one… after that send this one…” It’s more like, “Send this.. If they don’t respond, send this.. If they do respond, send that. If they click this link, send this one… If they don’t open, send that…” Putting all this together makes a giant web that maps out the customer’s journey based on how they react to your emails. It’s super cool!

    Practical Use:
    Let’s say that you’re wanting people on your list to register for an event. You send an email to your full list promoting the event. People that registered can get the confirmation email and then a reminder the day before. Easy. People that didn’t register but clicked on the registration link can get a different email than the people that didn’t click the link. And people that didn’t open the email at all can get a different email with a more enticing subject line than those that opened it. Everyone gets a message based on the actions they’re taking and you’re able to speak to them in a way that can encourage the desired action – registering for your event.
  • BONUS = Built in CRM – Customer relationship management is such an important system to have in place. There are a million different softwares out there that can help with this. I personally like having my CRM in Active Campaign because I can set automations to move them to different stages based on how they interact with my website. And I can set up emails to go out at specific stages as well.

As a company, Active Campaign is pretty great too! They have weekly webinars that you can join to learn more and ask questions. Tons of resources to learn how to use their software to its full advantage. And customer service has always been super helpful and speedy.

If you’re interested in talking about how Active Campaign or even just an email list in general can help grow your business, hit me up at and let’s chat.

Ready to start using Active Campaign? Register through my affiliate link and I’ll get a little commission when you sign up. I love AC so I’m happy to promote them whenever I can. They’ve helped me expand my outreach and I know you’ll love them too.

>>Learn more about why an email list is important in this post<<

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