Maximizing Conversion Rates: The Benefits of A/B Testing

Maximizing Conversion Rates: The Benefits of A/B Testing

A/B testing is a method used to compare two versions of content to determine which one performs better. It’s simple: you present two variants, A and B, to similar visitors at the same time. The one that gives a better conversion rate, wins! It helps you make...
Affiliate Discliamers – Did you know?

Affiliate Discliamers – Did you know?

Affiliate partnerships are a Wonderful way to add an additional income stream to your business and level up your services without having to completely create something new. As you’re promoting your affiliate partners, be aware that if you have affiliate links on...
Structuring a Website for Digital Accessibility

Structuring a Website for Digital Accessibility

In today’s digital landscape, making your website accessible to all users is not just a best practice; it’s a moral and legal imperative. Ensuring that individuals with disabilities can access and navigate your site is a fundamental step toward a more...
My Favorite Email Marketing Software

My Favorite Email Marketing Software

Email marketing software is a tool that helps businesses and individuals create, send, and manage email marketing campaigns. It typically includes features such as email templates, list management, email scheduling, and analytics. Email marketing software can be used...
Why Your Business Should Have an Email List

Why Your Business Should Have an Email List

Growing an email list can be a valuable strategy for businesses and individuals looking to establish and maintain communication with their audience. Here are some reasons why you might want to grow an email list: Direct communication with your audience: Email is a...
A Blog Post About Blog Posts

A Blog Post About Blog Posts

There are soooo many benefits to having a blog on your website. Here’s a few that I think are most important: SEO – Everyone knows that keywords are important and that blogs are the perfect place to add more keywords to your website. In addition to...
Your Website is an Asset

Your Website is an Asset

A lot of people will compare a website to a brochure. Something that merely lists out products and services and provides a phone number or email address to contact the business. But a brochure is a piece of paper that gets thrown away usually after one person looks at...
The Power of Branded Website Photos

The Power of Branded Website Photos

Do you ever visit a website or even a store and something just feels off? It may be clean and easy to navigate but, for some reason, still feels chaotic. Like something just isn’t quite right but you can’t put your finger on it? It could be that the...
Domain and Hosting – Explained

Domain and Hosting – Explained

When it comes to building a website, there are two key components: hosting and a domain. The two work together to make your website visible to visitors. A domain is the name of your website. It’s what your customers type into their browsers to access your website. For...
Advanced Forms with Gravity Forms

Advanced Forms with Gravity Forms

I was hesitant to use a form builder you have to pay to use, partially because I like free stuff but mostly because Divi’s form builder has a ton of great features already. But I had a client that needed her clients to send her a photo when filling out her...
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