How many times have you visited a website and thought, “There’s no way this is a reputable business. Their website sucks!”
It’s a harsh and often untrue judgement – but it happens. People will develop opinions about your brand in a split second once they visit your site. That first impression is so important! A favorable first impression will make your website visitors comfortable and interested to learn more. This leads to them clicking through your site to find out more about how you can help them.
Which means you can’t be content with just a good first impression. The whole experience needs to be well thought out.
Even having a good looking website that doesn’t serve a purpose can do more harm than good! Have you ever heard the business saying, “Confusion leads to a no”? It means that if someone isn’t clear about what you do, who you serve, or how to work with you, they’re going to get confused and find someone else to help them. This is especially true in the online world where it takes about 2 seconds for someone to click that back button and find another business on Google.
Your website has to clearly show people what you can do for them, be easy to navigate, and encourage people to take the next step toward becoming your customer. I can do that for you!
9 Reasons to Redesign Your Website
1. It Doesn't Represent Your Brand
Websites promote your business 24/7! It’s a place for people to learn about your products and services, even when your doors are closed and everyone’s gone home. If your site doesn’t represent your brand, your customers may feel confused or not recognize your site as your business.
2. It's Not Mobile Friendly
With the majority of people now viewing websites from their phones or tablets over computers, your site has to be mobile responsive. End of story.
3. It's Not Search Engine Optimized
It takes a lot of consideration and effort to make a website rank high on search engines like Google. If you want your website to be at the top the page when people search your industry, your site needs to be search engine optimized.
4. You're Embarrassed To Show It To Anyone
Do you cringe a little when people ask you what your website is because you know it’s bad!? Then it is definitely time to redesign! I know you’re proud of the business you built. Show it off to the world wide web with pride!
5. Your Social Media Profiles Are Not Integrated Into It
We live in an amazing time for online business. Social media allows you to connect with almost anyone around the world and show them what you have to offer! If your site does not make it easy for people to share your content or connect with you on social media… it’s time for an upgrade!
6. It's Not Secure
You owe it to your audience to keep your website safe for them to browse. If you don’t have measures in place to protect your site from malware and hackers, you’re putting yours and your audience’s private information at risk.
7. It Doesn't Serve a Purpose
Did you get a website “because everyone needs one” but don’t really see the point? Then it’s time to make your website work for you!
8. It's Content Is Outdated
Outdated content is the easiest way to frustrate and lose customers! If your offers, pricing, contact information, etc. are outdated, it’s time to whip your site back in shape!
9. Take Payments Online
Adding payment options to your website makes it easy for your customers to pay for your products and services without you having to lift a finger!