Is your website driving away potential customers?
How many times have you visited a website and thought, “There’s no way this is a reputable business. Their website sucks!”
It’s a harsh and often untrue judgement – but it happens. People will develop opinions about your brand in a split second once they visit your site. That first impression is so important! A favorable first impression will make your website visitors comfortable and interested to learn more. This leads to them clicking through your site to find out more about how you can help them.
Which means you can’t be content with just a good first impression. The whole experience needs to be well thought out.
Even having a good looking website that doesn’t serve a purpose can do more harm than good! Have you ever heard the business saying, “Confusion leads to a no”? It means that if someone isn’t clear about what you do, who you serve, or how to work with you, they’re going to get confused and find someone else to help them. This is especially true in the online world where it takes about 2 seconds for someone to click that back button and find another business on Google.
Your website has to clearly show people what you can do for them, be easy to navigate, and encourage people to take the next step toward becoming your customer. I can do that for you!